Using social networks to interact with your customers and potential customers is a viable way to increase branding, brand perception, loyalty and sales. One of the fastest growing and most used social network sites is facebook.com.

Insight provides Facebook strategies and implementation for corporations looking to leverage this powerful medium.

	Develop an overall integrated Facebook campaign strategy applicable to each individual client’s needs
	Develop Facebook Pages and advertising campaigns designed to increase awareness, group members and job applicants
	Provide strategic input on how to create and maintain successful Facebook pages
	Create targeted advertising campaigns in Facebook
	Communication of results, review of reporting, and suggested campaign adjustments

Facebook advertising has the unique ability to show ads to users whose friends have recently engaged with your Facebook Page in their mini feeds and news feed. These social stories, such as friends becoming a fan of your Facebook Page, make your ad more interesting and more relevant to your target audience.

Furthermore, Facebook allows advertisers to reach the exact audience they want with targeted ads.

	Age
	Gender
	Location (country, state/province and city levels)
	Interests
	Relationship Status
	Activities
	Networks (schools, companies)
	Schools
	And more…

A Facebook Business Page enables users to interact with your business in many different ways and turn consumers into brand advocates. User actions from the Facebook Business Pages are virally distributed through news feeds and mini feeds. Because profiles are generally authentic and their connections with other users are real, the power of recommending, discovering, and/or adopting new brands through friends is amplified and thus maximizes the opportunity for viral distribution.

Users can engage with your Facebook Business Page by; adding themselves as a fan, writing on your wall, uploading photos and joining other fans or discussions. These actions generate social stories which are distributed to the user’s friend’s news feeds.

Our team will also help you create your ad (which can be a combination of text and a picture), and help you set your budget